Digital wayfinding was launched in the “AFIMall City”
May 23, 2011
On 22 of May a long-awaited opening of the new shopping mall "AFIMall City”, located in the Moscow International Business Center (MIBC Moscow-City), took place.
That day the visitors of the mall could enjoy the holiday, dedicated to this event. There was a grand concert in the main atrium of the center, where famous singers and groups performed.
Special promotions and surpises were also prepared for the guests of the holiday.
Together with the official opening of the shopping mall, Initium company also announced the launch of digital wayfinding in the AFI MALL City. To date,13 interactive navigators Directorix™ were installed in the shopping mall.
Hopefully, visitors of the AFI MALL City will appreciate the advantages and opportunities of the innovative system.
Note that...
Philosophy of “AFIMALL City "— the new concept of shopping. The project aims to be not just convenient and beautiful place for shopping, but also a center of attraction for exciting, rewarding and diverse pastime of muscovites and guests of the capital.
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